Turning research into
clarity and direction
First Point Research & Consulting is an independent, Australian insights consultancy
First Point Research and Consulting
is an independent, Australian insights consultancy founded by Jane Briggs, a senior researcher with more than 25 years’ experience across Australia and the Asia–Pacific region.
We specialise in uncovering the insights that help brands and organisations make confident, evidence-based decisions. Every project is personally led by Jane, ensuring deep understanding, rigour and continuity from design through to delivery.
We specialise in uncovering the insights that help brands and organisations make confident, evidence-based decisions. Every project is personally led by Jane, ensuring deep understanding, rigour and continuity from design through to delivery.
“Insight only matters when it leads to better decisions.
Our goal is to make research practical, actionable and meaningful.”
Who We Are
At First Point, we believe the best research starts with curiosity - and ends with clarity.
We listen first, to fully understand your objectives and challenges. Then we design a customised approach to deliver insights that are both practical and strategic.
Our approach is:
Collaborative
working closely with you and your team throughout the process
Tailored
no off-the-shelf methods or generic templates
Pragmatic
focused on answering the right questions, not just collecting data
Action-oriented
translating findings into meaningful outcomes
Our work is trusted by marketers who demand precision, practical insights, and professionalism at every stage of their project.
What We Do
We design and conduct research tailored to your marketing, brand, and customer objectives, using the most effective mix of qualitative and quantitative methods.
Research services include:
- Online surveys & segmentation studies
- In-store and intercept interviews
- Focus groups and depth interviews
- Concept, communications and campaign evaluation
- Brand tracking and health measurement
- Customer journey and experience mapping
How we work:
- With your existing customer database or CRM
- By recruiting new participants for a ‘fresh’ point of view
- In partnership with agencies and consultants as part of integrated project teams
Why Clients Choose First Point
Our Consulting Services Focus On:
Since 2006, First Point has partnered with leading organisations across retail, FMCG, health, tourism, automotive and government sectors.
Clients value our ability to combine senior expertise with flexibility and value:
- Experienced – over three decades of research and strategy experience
- Flexible – methods and scope tailored to each client
- Agile – able to adapt quickly as priorities evolve
- Independent – objective and transparent in approach
- Practical – insights that inform real-world marketing and brand decisions