About First Point
Jane offers her clients the advantages of almost 20 years experience as a quantitative and qualitative researcher across the Asia-Pacific region.
Jane established First Point Research and Consulting in 2006 to enable her to deliver a customised approach in the generation of practical research outcomes. Projects are addressed from the perspective of the marketer who requires essential, practical and useable insights to develop effective strategies.
Jane personally conducts and manages all projects conducted by First Point Research & Consulting.
Over the course of her career Jane has worked at Frank Small & Associates in Sydney (now TNS) and Quantum Research in Melbourne; she spent a number of years freelancing in the industry while living in Hong Kong and later spent two years as an Associate Director with Instinct and Reason, heading up their Melbourne office.
Jane has a Bachelor of Business with a major in Marketing from the University of Technology, Sydney and is a full member of the AMSRS.